Welcome to the online launchpad of Adam Pressley Films, premier Jacksonville wedding video company, where each new blog post invites you deeper into the world of wedding videography. We started with a plain-English rundown of high-definition (HD) technology for both viewer and videographer. Then we took a mini-tour of unique wedding venues in Jacksonville, Florida that could provide exactly the charm you had in mind for your perfect wedding—and perfect wedding video. Check ’em out if you haven’t yet.
Today we’d like to delve into the video editing process and examine a few emulations of cinematic styles popular in wedding videos today. Adam Pressley Films can use techniques like these two to make footage from your wedding day into a family treasure.
Color Grading for Mood
More and more blockbuster films rely on a combination of sparse editing and extensive color grading to achieve their signature looks. Color grading, also called color painting, involves digital alteration of the video color scheme.
An Adam Pressley Films editor adjusts red, green, and blue shades individually—as well as the gamma (mid tones), highlights, and shadows—to make your video appear warmer or cooler according to the setting and mood. Bringing out the warm colors of a bright, sunny beach wedding can magnify the effect of the setting’s magic. Cool colors, on the other hand, might accentuate the classic beauty of a church wedding venue.
The Nostalgic Appeal of 8mm Film
Developed almost a century ago, 8mm film (so named for its width) was popular for many years as a home video format. Since the 8mm look has come to represent the family nostalgia it so often shows us, it has seen a resurgence in the market. Many newlyweds like the look of 8mm film for short-form wedding videos and highlight reels (single 8mm film reels last only three or four minutes) as it instantly conveys the sentiment of treasured memories.
Nowadays, videographers use digital editing techniques to recreate this classic look. If you select a wedding video package that includes a highlight reel, consider requesting a special 8mm film effect for that extra nostalgic charm.